2008 Major project

Utilizing RFID technology, Moochi is a product that blurs the boundary between virtual and physical, softtoy and gadget.

Moochi's knowledge grows by swapping your parts with other Moochis. Each individual part contains unique information embedded by the original owner. Once a new part is attached to the body, the data in the part gets downloaded to the hard drive in the body. and there! your Moochi just learnt a new skill!

Through the open system of growing via sharing, Moochi is a toy that educate children the vaule and the fun of sharing.